I proposed and developed a pair of Instagram AR effects for KSENIASCHNAIDER, extending the brand’s recognisable visual language into user-generated content. One transformed its long-standing “LIKE LIKE” avatar into a blink-triggered, multi-person effect; the other is ‘green-tag’ brand-tag stickers across the face.
Built in Spark AR with custom interaction logic and face tracking, the filters formed a small AR identity system—playful tools that allowed the audience to wear, animate and share the brand’s visual codes.
role :
Concept, AR design and development
client :
KSENIASCHNAIDER
technology :
Spark AR, face tracking, custom interaction logic
year :
2019
1/2 ‘Like Like’
2/2 ‘Price Tag‘
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